Diet Coke Re-Launch

Diet Coke Re-Launch

  Coca-Cola Co. announced on Jan. 10 that they will be giving their Diet Coke a large makeover for the first time since it was first introduced. Don’t worry, they aren’t reformulating again. Along with a new look and repackaging to the brand, the company is introducing four new flavors. “Throughout this relaunch … we […]

FDA Announces Anti-Smoking Campaign

FDA Announces Anti-Smoking Campaign

  The FDA has recently announced an anti smoking education campaign they will be using to target large rural counties in 28 states. The campaign is aiming to encourage adult smokers to quit the habit. The FDA will be placing ads in and round convenience stores/gas station that include a message of support and the […]

Payment Trends for 2018

Payment Trends for 2018

  While it may be true that the U.S. is a leader in the modern consumer-facing technology, the way that consumers pay for an item is making a large change across the world. Euromonitor International, a strategic marketing research firm, employee Michelle Evans looked at three different trends that will change how we make a […]

Toyota & Mazda Team Up for EV Stations

Toyota & Mazda Team Up for EV Stations

  Conventional Twitter-wisdom has it that Toyota hates anything with batteries, and that zoom-zoom Mazda can’t kick its petroleum habit. Today, both of them joined forces to make electric cars. Mazda, Toyota, and Toyota-Group parts maker Denso agreed to jointly develop basic structural technologies for electric vehicles. For that, they established a new company called […]

Craft Beer in C-Stores

Craft Beer in C-Stores

  Increasingly, customers expect their favorite c-stores to stock up on their favorite local and regional craft beers. This past July, the Brewers Association announced it is issuing a certified independent craft brewer label seal, available to qualified producers. The upside-down beer bottle image symbolizes the upending effect the craft sector has had on the […]

A&W Root Beer Made Fresh

A&W Root Beer Made Fresh

  A&W has decided on expanding its franchise into the c-store business. As many of there restaurants are located inside gas station and convenience stores, it makes since for the company to go in such a direction. Along with it’s re commitment to expansion, A&W started its return to its roots serving freshly made Root […]

Teaching Millennial C-Store Workers

Teaching Millennial C-Store Workers

  The information age has ushered in a new breed of worker—complete with different skills and deficiencies than earlier generations. Some retailers are taking customer service back to basics by training staff on social fundamentals. “We’re hiring a lot of millennials that interact on a phone all the time,” said Nancy Couch, loss prevention and […]

Tobacco Age Increase

Tobacco Age Increase

  A number of states have adopted the law of raising the smoking age from 18 to 21. Two more states have raised the legal age recently in which consumers over the age of 21 can buy tobacco products. There are now five states that have enacted the new law with a possibility of a […]