NATIONAL REPORT — It’s often said that 80 percent of a convenience store’s sales come from just 20 percent of its customers. In new, exclusive consumer research on the demographics and shopping behavior of c-store shoppers, Convenience Store News uncovered several insights on who these “core shoppers” are and what keeps them coming back to c-stores again and again.
For this project, “core” customers were defined as those who make frequent visits to c-stores on a daily or weekly basis, and those who indicate they buy in-store items “every time” or “almost every time” after purchasing gas at a c-store. Not only do these shoppers spend more in an average trip, but they also do so habitually, making it vital that c-store operators know what they want and deliver. Read full article……Angela Hanson, Convenience Store News